PDLP Chapter 70 is all about Starbucks.
Chapter 70 is all about Starbucks.
"Brother, are you really planning to take me home for Chinese New Year?"
Upon hearing this, Chen Fanzhi immediately stopped eating, sat on Huang Tian's lap, wrapped her arms around his neck, and stared at him intently.
"If you don't have time, that's fine, I can..."
Before Huang Tian could finish speaking, Chen Fanzhi silenced him with a kiss.
"No, you have to take me back!"
Chen Fanzhi was like a prickly little kitten, fiercely possessive of her food.
"Just kidding, I'll definitely take you back."
Huang Tian rubbed Chen Fanzhi's head, thinking that his mother would really like this kind of well-behaved and sensible daughter-in-law.
Hu Yixin is fine as a mistress, but it's okay to just play around with her.
Lin Weiwei is also good, but she won't be as pleasing to the older generation as Chen Fanzhi.
"Brother, I'll definitely do my best. I'll go put on my thick black coat later..."
As Chen Fanzhi spoke, her ears turned bright red.
Huang Tian is such a wicked person; he bought her so many different styles of socks and uniforms.
Thinking about how Huang Tian bullied her while she was wearing those clothes, Chen Fanzhi's face gradually turned red.
"Then let's hurry up and eat, we have important business to attend to."
Huang Tian's eyes lit up, and he planned to properly appreciate his girlfriend's cunning and seductive charm later.
"Hate."
Chen Fanzhi sat back down shyly, but her eating speed noticeably increased.
If we don't make Huang Tian happy, we'll be missing out if we don't bring her home later.
After finishing her meal, Chen Fanzhi took a shower and then went to the dressing room to prepare.
Huang Tian was playing on his phone in the bedroom when he heard a noise, looked up, and immediately threw his phone aside.
Chen Fanzhi was wearing a JK uniform, with a navy blue knitted cardigan over a white shirt, and a plaid bow tie at the collar of the shirt.
Her lower body was even more striking: a blue and white checkered pleated mini skirt paired with thick black tights and black patent leather shoes.
"Gulp~"
The sound of Huang Tian swallowing was particularly clear in the quiet room.
"Brother, am I pretty?"
Seeing Huang Tian's infatuated expression, Chen Fanzhi asked, somewhat shyly but boldly.
"Splash!"
Huang Tian practically pounced on Chen Fanzhi, carrying her from the doorway to the bed.
This young lady really doesn't know how alluring this outfit is to men.
……
After the second fight ended, it was impossible to watch from inside the bedroom.
Fragments of discarded clothing were scattered everywhere.
Chen Fanzhi's carefully selected JK uniform is no longer wearable.
If you didn't know better, you'd think she was cosplaying a beggar.
Chen Fanzhi clung to Huang Tian, even needing to be held to drink water.
"How's your business plan coming along?"
Huang Tian suddenly remembered that Chen Fanzhi had mentioned wanting to start her own business.
"Brother... I'm starting to think I don't want to start a business anymore."
Mentioning this, Chen Fanzhi immediately frowned.
"In the current environment, starting a business is no different from courting death. I've read a lot of reports that more stores have closed down this year than have opened. Rent is expensive, labor is expensive, and competition is fierce... It feels like you're just working for the landlord and employees."
Hearing Chen Fanzhi say this, Huang Tian naturally agreed.
Without a system, he wouldn't have encouraged Chen Fanzhi to start her own business.
But now it's different; he gets double the rebate.
The more Chen Fanzhi lost, the more he earned.
What's there to be afraid of?
"Don't be afraid, I'm here."
Huang Tian grasped Chen Fanzhi's hand and asked with a smile, "So, have you decided what you want to do?"
"I want to open a coffee shop..."
Chen Fanzhi honestly said, "If you think it's okay, brother, I'll open a small shop. A space of thirty or forty square meters is enough. It requires little investment and has little risk. Even if I lose money, I won't feel bad."
"Thirty or forty square meters?"
Huang Tian immediately shook his head. How could he earn the system's rebates then?
"That's too small, let's go big."
"Big one?"
"At least 300 square meters."
Chen Fanzhi was stunned: "Three...three hundred square meters? Brother, coffee shops in China are all small shops. Only Starbucks dares to open a two or three hundred square meter store. We will lose a lot of money."
"Starbucks is nothing."
Huang Tian said dismissively, "Our coffee shop will definitely surpass Starbucks in the future."
Even the most successful Starbucks cannot ignore costs.
Fortunately, Huang Tian had no costs to speak of; the system paid for everything for him.
Chen Fanzhi opened her mouth, but couldn't say anything for a long time.
Surpassing Starbucks is something you can only dream about.
How to ensure that you don't lose money is enough to give many coffee shop owners a headache.
Huang Tian continued, "I've calculated it. The biggest expense in opening a coffee shop is definitely the rent. We can't open it in a remote location; it has to be in the main urban business district. The current economic climate is not good, and it's not easy to find tenants in shopping malls. We should be able to get a rent of 50,000 to 60,000 yuan a month."
"Fifty or sixty thousand..."
Chen Fanzhi was already sweating profusely.
This is ten times her initial budget!
"We can't skimp on the renovation. We'll take Heytea's themed stores as an example. At a standard of 5,000 yuan per square meter, 300 square meters would cost 1.5 million yuan."
"1.5 million for renovations?!"
Chen Fanzhi didn't even dare to think about what kind of act she would have to put on.
I bet the tables and chairs in the store are all from big brands like Fendi.
"A budget of 500,000 should be enough for equipment such as coffee machines, grinders, refrigerators, and POS systems."
"Regarding staffing, we'll refer to Starbucks; they have ten to fifteen people per store, and we'll hire twenty."
"We can't use it, but consider it advance training. We'll be opening branches in the future."
Huang Tian got more and more excited as he spoke, "Based on this calculation, the start-up capital is about three million."
"Three...three million?"
Chen Fanzhi was completely dumbfounded.
She just wanted to open a small shop of 30 or 40 square meters, invest 200,000 to 300,000 yuan, and experience a leisurely, bourgeois lifestyle.
However, following Huang Tian's plan, it was destined to result in a complete loss of all his money.
"Brother, I think doing this is too risky."
Chen Fanzhi tried to persuade him carefully, afraid of angering Huang Tian.
"A 300-square-meter store costs 50,000 to 60,000 yuan in rent per month. With 20 employees, even if each person earns 5,000 yuan per month, the monthly labor cost is at least 100,000 yuan. Add to that water, electricity, materials, and losses, and the fixed expenses are at least 200,000 yuan per month."
"If a cup of coffee sells for thirty yuan and the gross profit is sixty percent, then you'd need to sell over a thousand cups just to cover fixed costs, not even counting amortized renovation and equipment costs..."
Chen Fanzhi had indeed done her homework during this period and had calculated the accounts very clearly.
"Besides, the coffee market is incredibly competitive right now. Luckin Coffee, Crude Oil, Starbucks, Manners... they're all engaged in price wars. How can a new brand like ours compete with them?"
"You're right. If we follow the normal line of thinking, doing it this way is indeed suicidal."
Huang Tian smiled and nodded, then changed the subject: "But, we're not normal."
"what?"
"We don't make money from coffee, we make money from selling stories."
Huang Tian was seriously bluffing.
"Our goal is to build a coffee brand and create a third space. Leave the money-making to me; you just need to be the boss lady."
After saying that, Huang Tian transferred another 300 million yuan to Chen Fanzhi.
"Take this money and open the first store first."
Looking at the bank transfer notification on her phone, Chen Fanzhi realized that she really couldn't persuade her anymore.
"Brother, are you really planning to do this?"
"Um."
Huang Tian said firmly, "If you're hiring, just poach people from Luckin Coffee and Starbucks. The coffee tastes pretty much the same anyway. Just price it at 9.9 yuan a cup. That'll drive those bastards crazy."
"9.9?"
Chen Fanzhi almost jumped out of bed.
"Brother, this price is basically selling at a loss to attract customers. The cost of ingredients for a cup of coffee is four or five yuan, not including rent, labor, and utilities. Luckin Coffee has already ended its 9.9 yuan price war. Playing this game is really killing a thousand enemies while losing eight hundred of your own!"
"They can't afford to lose, but we can."
Huang Tian said with an air of dominance, "Don't even mention 9.9, we can afford to play even at 4.9."
Chen Fanzhi opened her mouth, but didn't know what to say.
But she knew very well that Huang Tian was not joking.
"But...brother, why are we doing this?"
Chen Fanzhi still didn't understand; this didn't seem like the kind of thinking Huang Tian, a big businessman, should have.
"If you really do that, you'll lose a lot of money, brother."
Losing money is a small matter; your happiness is the most important thing.
Looking into Chen Fanzhi's eyes, Huang Tian said with deep affection, "Didn't you want to open a coffee shop? Then I'll open the biggest one for you, the best one. It doesn't matter if we lose money, as long as you're happy, I'm willing to lose as much as I can."
The system handles the bills, while Huang Tian uses it to flirt with girls.
Chen Fanzhi felt a lump in her throat, and tears almost welled up in her eyes.
"Brother...you're so good to me..."
"Nonsense."
Huang Tian pulled Chen Fanzhi into his arms, suppressing the wildly upturned corners of his mouth.
"You're my woman, if I don't treat you well, who else should I treat well?"
The system has just transferred the 600 million yuan rebate to his account. Huang Tian wishes there were more career-minded girls like Chen Fanzhi.
Chen Fanzhi leaned against him, feeling both touched and apprehensive.
What touched her was that Huang Tian was incredibly supportive and doting on her.
What terrifies her is that she fears she might lose all of this large investment.
"Brother, what's the name of our coffee shop?"
Chen Fanzhi felt a little embarrassed.
"I do have a name I like, but I don't know if you'll like it, brother."
Tell me about it.
"Manyu Coffee".
Chen Fanzhi explained with a serious expression.
"The word '漫' means leisurely and immersive, and '屿' means island, a space for resting. Together, it means 'Island for Wandering, a Place for the Soul to Rest,' which fits the concept of the third space you mentioned."
"Manyu Coffee..."
Huang Tian read it over once, nodded, and said, "Not bad, this is the one."
"Brother, do you really like this name?"
"I think it sounds pretty good."
Huang Tian kissed Chen Fanzhi's forehead and said with a smile, "Please put in a lot of effort in brand design, store decoration, product development... If you need money, just tell me; if you need people, go and recruit them. I only have one requirement: if you're going to do it, do it the best!"
"Yes, brother, don't worry."
Chen Fanzhi nodded vigorously: "I will definitely do my best!"
Although she was still unsure, Huang Tian had given her so much support that she couldn't back down.
At worst, I'll just lose money.
Anyway, Huang Tian said he could afford to lose money.
Thinking about this, Chen Fanzhi suddenly felt much more relaxed.
With Huang Tian backing her up, what is she afraid of?
Just go for it.
"Oh, right."
Huang Tian planned to keep Chen Fanzhi busy as soon as possible, which would also give him time to flirt with the girls he had just met.
Since returning, Huang Tian hasn't had a chance to chat with the flight attendant he just met.
Chen Fanzhi is too clingy and doesn't give him any time at all.
"You can start looking for a shop in the next few days. You can look at large shopping malls in Tianhe, Yuexiu, and Haizhu districts. The location must be good, and the area must be at least 200 square meters."
"Okay, brother, I'll start watching tomorrow."
Chen Fanzhi took out her phone and started taking notes, looking quite like a sensible little secretary.
Seeing Chen Fanzhi's serious expression, Huang Tian couldn't help but feel a sense of anticipation.
If Chen Fanzhi can really make Manyu Coffee a success and become a glamorous coffee queen.
As the man behind Chen Fanzhi, his sense of accomplishment was simply overwhelming!
Moreover, all investments made during this process will be returned double through the system.
This is truly a risk-free business!