Return To 1990

Chapter 743

On the way to the conference room, I passed by the elevator. I just met Du Guoying with his own information in his hand. When I saw Lu Feng's face, I hurried over and said, "boss Lu is good. I have everything ready."

Lu Feng picked it up, looked through it and said, "let's go to the conference room together."

This is a large conference room. Lu Feng casually pulled over a stool and sat down. He said, "bring an ashtray."

Du Guoying looked around and didn't know where the ashtray was.

"In the locker over there."

When the door opened, Zhu Lidong came in with two folders. He saw Du Guoying smile and sat down without talking. After a while, Liucheng came in and helped Du Guoying find the ashtray. The three finally sat down.

"Let's talk about Du Guoying's employment first." Lu Feng handed the information in his hand to Liucheng and said, "handle it for him after personnel work. You can communicate more about this situation."

When Zhu Lidong heard that Lu Feng handed Du Guoying to Liucheng, he was stunned and said, "President Lu, he doesn't join the marketing department of the headquarters?"

"The communication company is placed under the R & D company to see the future development, so as not to fail to do it. The annual report of the group headquarters is not good-looking, and the investors must be unhappy. Let him join the R & D company first." Lu Feng looked at Du Guoying and said: "communication is our main direction this year. The company has been registered. I am the person in charge, and you are in charge of the market!"

"Thank you, boss Lu. I must live up to my expectations." Du Guoying said solemnly.

When Zhu Lidong heard this distribution, he still muttered that he is in charge of the marketing department. Although he is mainly responsible for household appliances, it is reasonable that the marketing department of the whole group should be under his management, but now the marketing department of the communication company has been separated by Lu Feng.

"How about the waveguide?" Lu Feng asked Zhu Lidong.

"The sales situation in the first two months of the Chinese New Year is very good." Zhu Lidong looked back and opened the folder and said: "the sales volume broke 50000 units again in January. The update of technology led to very good market feedback this time. They are still increasing production capacity. It is said that they have ordered assembly lines from abroad."

"The situation of Motorola and Panasonic is the same as before. There is a stable demand in the market. The big sale of waveguide is caused by the price reduction. Some market thresholds are virtually expanded, resulting in more people flowing in. It is said that Watanabe of Roma group has joined Motorola to take charge of the overseas market, which is not good news for us."

"Some research institutions have further raised their market expectations for home appliances this year. Last year, they estimated that the sales of color TV sets was 10 million, but the actual sales of color TV sets exceeded 17 million last year. The growth rate is 70% higher than their expected growth rate. Among them, Shan Changhong TV sold more than 7 million last year, and it is still a big Mac in the home appliance industry. I am sorry Our wipda was too depressed last year, with less than one million units sold. "

"However, the single day sales volume this year is stable at 5000 units. Although the market is fierce, we are confident to achieve a minimum of 3 million units this year. Moreover, according to the market share research given by major institutions, the market position of Changhong household appliances in the country can not be shaken. The main market of Southern enterprises such as Konka and TCL is the south. The market share of panda TV has further declined."

"This report also predicts the market of pagers. They think this year will be the first year of the outbreak of pagers. Last year, the sales of pagers was 1.73 million, which is expected to double this year. However, I think doubling is too little. They always underestimate the market."

"Waveguide opens the market with high technology, high stability, low price and large wholesale. The main publicity takes high quality as the breakthrough. Their fatal disadvantage is after-sales. Because it is large wholesale, there are basically problems, and it is difficult to find manufacturers. However, more and more stores have repaired pagers in recent years."

Gao Zhiwei took a final look at the report and concluded: "the market demand is very large. Some institutions even believe that pagers will be the mainstream in the next decade because the technical cost of voice calls is too high, and the state is vigorously laying public telephone halls. Pagers combined with public telephones are the future form of domestic communication."

After listening to his report, Lu Feng lit a cigarette, took a sip and said, "they sell 50000 units a month, not because the market can only accept 50000 units, but because they can only produce 50000 units. Mass production should be carried out as soon as possible and keep up with the output."

Zhu Lidong pondered for a moment and said, "Mr. Lu, our two factories were enough last year. This year, it's not necessarily. Not only the sales volume of wipda has increased, but also the overseas market. I estimate that our product production this year is twice or even more than that of last year."

Zhu Lidong is right. This year's Jiafeng electronics is completely different from last year's. Last year, it made every effort to produce VCD. The output of vpda was less than one million units, and other household appliances were in a mess. After the sales increased this year, the two factories were a little busy, not to mention the production of export products.

"Mr. Lu, I don't want to have a factory anymore. Mr. Jiang called me some time ago and said that the leaders there talked with him and hoped we would go." Liucheng said.

"President Jiang? Which President Jiang?" Lu Feng wondered.

"Jiang wanmeng, isn't it your best brother?" Liucheng looked at him speechless.

"Oh! Oh! Oh!" Lu Feng reacted and said, "he means to go to Hefei?"

"We've got a VCD base over there. Now we've completely established an assembly and logistics transfer station based in Anhui and radiating the surrounding areas. People mean that we'll move some industrial lines." Liucheng thought and said, "also, people have called several calls, but you didn't answer. I want to ask when the VCD dividend will be paid."

"Dividend?" Lu Feng remembered that VCD factory still has half of the shares of others, but these shares are dividend shares, and the dominant power is still in the hands of Jiafeng electronics.

"Dividends must be given to him. I don't mean not to answer his phone. It's mainly busy. Tell others well. Don't pay dividends this year, mainly because the funds need to be used for development. If he asks again, you'll say that he will definitely pay dividends next year, no less than 50 million."

Liucheng was a little helpless. Jiafeng electronics made crazy by relying on VCD. It's not appropriate for him to write a bad check for others.

"How many points?" Liu Chengwei said: "now many people say that he was fooled by you. If he gave them the technical right, he wouldn't know how to divide hundreds of millions."

Lu Feng sighed. The company is really difficult. If it wants to open a new plant, it will be another investment. Now the domestic situation is different from that in previous years, and the strength is definitely not so great.

Except for some small places, but Lu Feng doesn't want to go.

"Then after the financial work in the new year, give him a sum of money according to a certain dividend ratio, which can't exceed 20 million, you know?" Lu Feng asked Liu Cheng; "At present, after our pager goes offline, what is the cost price?"

"The price of optical products is actually not expensive. Although some raw materials are a little better than those of TV sets, they don't count technology investment and network access fees. Things are only tens of dollars." Liucheng smiled and said, "what a pile of plastic films are worth is technology investment."

"How much is the manufacturer's network access fee now?" Lu Feng asked.

"Now the prices of major paging stations are different. I estimate that they are millions, such as sections 198199126127." Liucheng thought about it and said, "I talked to them about pricing a few days ago. Waveguide is now in the terminal market, like 2800, isn't it?"

"Two thousand nine hundred nine," said Zhu Lidong.

"If there were no technical barriers, it would be the most profitable thing in the world," Lu Feng sighed with a smile.

"Now our biggest investment is how to recover the 400 million yuan. Pricing is also a problem. I think it's the same price as waveguide. We have more advantages in sales channels." Zhu Lidong thought for a while and said, "I think we can impact the market faster at the same price, and the return of funds is faster."

Lu Feng agreed with him a little and asked Du Guoying; "Tell me what you think."

"I don't know whether what I said is right or not. It's all my own ideas. I can't compare with you bosses." Du Guoying said more implicitly.

"It's all right. Just say it. Today it's not official work, but just sitting together and chatting." Lu Feng leaned back in his chair, picked up the cigarette on the table, scattered one of them, crossed his legs and said, "there's nothing wrong or right."

"Let me tell you what I think. President Liu just said that in addition to the technical cost, the physical cost is very cheap, which means there is still room for decline, and we spent 400 million on technology, which is really too big. The price war must be the first in the competition of any product. Since the physical cost is low and our technical cost is high, I think the subsequent price war will come first If we fight, we will be very passive. "

"Therefore, the product can no longer be a product alone. If you want to keep the price from being too invaded by the competition in the same industry, you need to give the product other things and carry out a differentiated competition, just like steamed bread and bread."

"I don't know whether I'm right or not. My idea is that listing will bring impact and reduce the price, but we should stabilize the price, such as two thousand six. If the price goes down, it can't make people think we're cheap and cheap. Instead, we should tell the market that it's the price. Those people deceive you."

"Then give the product some other points. We need to grasp the characteristics of the product audience." Du Guoying pondered for a while and said, "that's what they buy this thing."