Return To 1990

Chapter 421

Manager Shi also talked about many professional things, from motherboard materials to circuit design. The biggest highlight of this product is its cheapness.

Those of the same quality are not as cheap as them. They are much better and more expensive than them!

Radio is also combined with tape drive. Now all companies are engaged in innovation. Under the existing conditions, people are dazzled by all kinds of strange combinations.

Lu Feng made some suggestions, including adding two antennas, which should be long, round and compact in shape, giving people a feeling of porcelain. Don't use too aggressive colors, but use red appropriately.

The main users of radio are older. Their requirements for products are practical, cheap and fancy. They won't get into the eyes of these people!

Liucheng has figured out Lu Feng's way. The changes he has made are all icing on the cake for professionals, but they have another meaning at the marketing level.

When he explained at an internal meeting, he called this design "Lu's design".

Next came the tape drive. A new manager went up, and the people next to him had changed the drawing according to Lu Feng's requirements.

"Next, this product is the tape drive. This kind of electronic products has been very mature, and the difference in quality is just the difference of horn and circuit materials. We analyzed and studied 27 tape drives on the market, weighed the advantages and disadvantages, and decided on today's one."

"Most of the users of the tape drive are students, so we have made a bold design in the shape, using a lot of bright colors, mainly highlighting the youth. We have adopted the press type on the keys, and the spring is the best. It is very tactile to press down. Among them, the horn adopts a product of Feiyue sound."

"The circuit design has been redesigned to ensure the stability of current. Four batteries can be used for 15 hours. Some optimization has been made for problems such as tape jam, tape rewind and tape stirring."

"The biggest highlight of this product is automatic rewind, which adds a driving wheel. I believe everyone has the same trouble. After listening to it, rewind with your fingers. Our product solves this pain point."

The people at the scene laughed when they heard this. Rewinding is really troublesome.

Lu Feng picked up the tape drive in front of him. It was heavy in his hand. He pressed the keys with his hand. It was really textural. There was a disassembled one next to it. It was actually loaded with a layer of iron for counterweight.

It can be seen that the product manager should have studied Lu Feng!

Lu Feng put a tape in it and pressed the play button. The song "a fire in winter" was particularly hot. The sound was not very good. According to the price on the purchase list, a pair of speakers were only six yuan, but it was much better than those tape drives on the market.

"Why not make a repeater? So the children can still use it." Lu Feng wondered.

"Repeater?"

Liucheng wondered and asked, "what is a repeater?"

"I can listen to a certain paragraph continuously. For example, I can go back and listen to it again, or I can automatically toss back and forth," Lu Feng said.

The present engineers leaned back on their chairs, looked at each other and felt that this R & D direction was very novel!

"This technology can be realized, but the cassette is serious and the machine can't respond." Liucheng said the technical pain point.

Lu Feng thought carefully. The repeater should have been invented in 1999, but it hasn't been invented yet. The technology is very weak for the future. Instead of reversing the tape back and forth, it digitizes a certain section of content that needs to be repeated, stores it in a microchip and plays it back and forth.

"Digital storage technology can be used to digitize and play back and forth what needs to be reread on the tape." Lu Feng looked at the tape drive in front of him and asked, "can this technology be realized now?"

"Digital storage?"

Liucheng pondered and thought, "it can be realized, but the price is expensive, and we need to get the patent rights of companies such as Sony and sharp, or cooperate."

"The technical barrier is very hard?" Lu Feng knows that the market for repeaters is very large. For students, who learns English has few repeaters, just like Xinhua dictionary.

"If the money is in place..."

"OK, OK!" Lu Feng looked at him and said, "next year's R & D funds will be allocated to this project, and the repeater will be taken as the key project of small electronic category next year."

"OK!" Liucheng agreed.

"This tape drive is doing well. What is the cost price?" Lu Feng asked the product manager.

"Our current cost accounting is 24.50 yuan, which is basically the same as that of other manufacturers. We had a brief chat with these suppliers. They have purchase quantity requirements, and the annual data is no less than 300000. I think the annual sales volume of this product will not be lower than this figure."

The annual sales volume of 300000 is not much. Tape drives are still hard core products for young people. Although there are many manufacturers and different product levels, Lu Feng believes that this product can still play well.

Even if it is a loss, it will not lose much.

"The next product is home theater." another person in charge stood up.

"This product is made in cooperation with wipda TV. You can directly insert the line into the jack behind the TV and watch the video tape at home. In terms of tape data recovery, we have achieved the same level as our peers. The purchasers are basically the same. At present, the technical level of video tape has reached the bottleneck period."

"Everyone's level is the same, and we can't make much change. Our picture quality is clearer, the cassette rate is lower, and the probability of flower screen is lower. Even if it happens, it won't get stuck, but skip and play."

"This product does some processing for tape swallowing, such as this." he picked up a video tape and stuffed it in, and then there was tape swallowing.

"For some products on the market, there are only two solutions to this situation. One is to pull them out with chopsticks, and the other is to unscrew the screws and take them out. We have done the entrainment treatment. As long as we press this button, the lower two iron sheets will be held up, the upper two iron sheets will be pressed down, and they will be pushed out after being clamped."

He then pressed the button and the videotape was spit out.

"Another advantage is the price advantage. The prices of home cinemas in the market are between 3000 and 8000. The prices of some foreign brands are very high. The domestic ones are basically 3000 to 5000 yuan. Our cost price has reached 2535 yuan."

Lu Feng looked at the home theater in front of him. After today's meeting, he understood that the products were very ordinary. Jiafeng electronics had been killed by people just relying on the products.

Their faces are full of words: President Lu, we can only do this. The rest depends on you,

"I can hear that the common advantage of these three products is that they are cheap!"

Lu Feng doesn't look very good when he is leaning against his position. He wants to be a company like Huawei. Good guy, how can he become Xiaomi?

Liucheng obviously felt Lu Feng's unhappiness. The atmosphere at the scene was dignified to the extreme for a moment, and everyone present dared not speak!

"President Lu, the company has just started this year. I also know that the technical content of these three products is not high. However, it took less than three months for these three products to be designed from project approval. Everyone worked overtime to catch up, not only technology and patents, but also talents."

"We are speeding up the recruitment of talents, but talents do not come in a day or come. They can play a role. It takes time to accumulate in this regard."

"I've heard what you said. I'll do it this year. After the funds are in place next year, I hope to find my own way in technology and form product features. Do these products have names?" Lu Feng asked.

"Not yet. It's still the product code. Why don't you give it a name? Will it be sold under wipda or set up another brand?"

It's not good to make a brand again. Once it's listed, it has to spend a share of publicity money. Lu Feng now has a headache when he hears about spending money.

"Just under wipda."

After a long discussion, the radio was called "tianji-1" and the tape player was called "Martian". As for the home theater, Lu Feng simply named it "Golden Leopard".

Originally thinking of continuing to talk about the reorganization of the R & D company after the product meeting, Lu Feng suddenly felt a little hungry and asked, "what time is it?"

"4:30 pm!"

"Forgot to eat at noon?" Lu Feng woke up.

All the people present have one face. You are not hungry, and we dare not say you are hungry.

"All right, all right, let's have a reorganization meeting tomorrow!" Lu Feng stood up and said, "no one reminds me to eat at noon."

There is a restaurant in the office building. The food ordered by the R & D company over there. The cook looked at his watch and began to swear. When he heard that he could serve the food, he began to cook.

Lu Feng sat in the restaurant eating. All the people at the table were senior executives of the R & D company. Liucheng sat next to Lu Feng. Others wanted to take the opportunity to have a drink and get closer. Lu Feng refused.

Eating and talking about the direction of restructuring, the goal of the R & D company next year will focus on talents, which is to dig people all over the world.

......................

In Xiangjiang, central financial building, a woman in her forties and fifties sits in the chairman's office. Although she is old, she is well maintained and looks like she is in her thirties.

"Mr. Chen! Just promise me. It's not your effort?"

"I said you were not allowed to interfere in anything in the company, but you still didn't listen." President Chen threw his pen on the table and said coldly, "no!"

"You don't know what that bastard did to me. He... He knows me..."

A few minutes later, President Chen looked very blue, picked up the phone on the table and said, "tell Tianhong investment that if they continue to contact the mainland company called Jiafeng electronics, I will not guarantee their fund."