PDLP Chapter 213 Instilling Brand Awareness
Chapter 213 Instilling Brand Awareness
Chapter 213 Instilling Brand Awareness
Do it when you think of it.
Seeing that there was nothing for him in the furniture store, Zhang Junping turned around to look for a suitable lighting lamp.
Ordinary incandescent lamps are not effective, and LED lamps are not available in China.
The most important thing is that there is no large-scale decoration city in this era.
"It seems that this can be done!" Zhang Junping groped his chin and muttered.
In this era, building a large decoration city is absolutely unmissable.
The more Zhang Junping thought about it, the more he felt that there was something wrong with it.
You don't need to organize the supply of goods by yourself, solicit investment directly, and let those self-employed with great powers to engage in the supply of goods, and you only need to be responsible for the management.
It's just that there is no skill at all!
I don't have the time to manage it at all, and I can't find suitable people around me for a while.
I can only put it on hold temporarily, and ride a bicycle through the streets and alleys of Beijing, looking for suitable lamps.
In the end, I bought fifty light tubes, five sets of wires, and some accessories such as switches and leakage protectors.
No one in the furniture factory understands electricity, so Zhang Junping can only install the lamp by himself.
Zhang Junping didn't know much about it either, but it was better than others who didn't know anything about it. He knew the neutral wire and the hot wire, and how to connect the switch.
I worked until late at night to put the lights on at Qianmenmen and Liulichang.
I opened it and tried it, the effect is not bad, the room is much brighter, and the charm of the furniture increases infinitely under the illumination of the light.
"Ping'er, why are you installing so many lights? How much electricity is wasted?" After repairing the roof, Liu Zhengwen also came to the Qianmen Store to help.
Of course, the main purpose is to find a wife.
Zhang Junping rolled his eyes, how much is the electricity bill?Sell one more set of furniture, and earn back the monthly electricity bill.
"You don't think that the real charm of furniture can be shown under the current lighting." Zhang Junping looked around and said with a smile.
"It looks good, but it's too expensive." The eldest brother-in-law replied honestly.
"A set of our furniture sells for 1000 yuan, and after the discount, it costs [-] yuan.
Why?
Yes, we are all real materials, and the style is also the latest. To put it bluntly, in terms of the beauty, novelty and practicality of the furniture style, our furniture is the best in the country.
However, this is not the most important factor for our high prices.
Because there are already several companies in the market imitating our furniture, and they sell [-] for a set, and even [-] for a set.
In the future, there may be more furniture stores imitating our furniture styles.
We sell services!
Sister-in-law, and those of you who are in sales, you must remember.
The most important thing that determines the final price of a product is not the quality, but the service!
Pre-sales service and after-sales service are the fundamental factors that determine the price.
And quality is only one of the factors of product life.
Therefore, this requires you not to learn from state-owned stores. Our furniture stores must be enthusiastic before sales and considerate after sales.
Use warm and thoughtful service to enhance brand value and maintain brand image. "Zhang Junping made an impromptu speech.
"Papa papa!" Huang Juan took the lead in applauding.
"Okay, everyone doesn't need to applaud. This is not a leader's speech, but a communication with everyone. Let me talk about my own understanding of the brand."
"Director Zhang, what is a brand? Is it a brand?" A bold girl raised her hand and asked.
"Yes, to put it simply, a brand is a brand.
Just like the Yumeijing we girls use, the Seagull Shampoo we use, and the Phoenix bicycles and Feige bicycles we ride.
Yumeijing, Seagull, Phoenix, and Feige are the product brands.
When you buy things, do you also think about whether it is better to choose Phoenix or Feige?What drives your choice is brand value. Zhang Junping smiled and nodded.
In this day and age, the concept of brand is still vague and not taken seriously.
Until the 90s, everyone still didn't pay much attention to the brand.
How many excellent national brands have been ruined by capitalists in Japan and Western countries because we did not pay attention to them. How many people in the future will know about those national brands that were once brilliant?
For example, Sanxiao Toothpaste, Vitality 28, Shuermei, Little Swan Washing Machine, Panda TV, etc., are countless.
After being acquired by foreign capital, the brand was idled, and then gradually faded out of the sight of Chinese people.
The disappearance of these national brands has its own reasons and the calculations of foreign businessmen, but it is more due to the fact that Chinese people do not pay enough attention to brands.
When introducing foreign capital, there were no protective terms for these brands.
After chatting about the brand for a while, v instilled some knowledge about the brand to everyone, Zhang Junping announced the end of the conversation, "Okay, let's stop here today, it's getting late, everyone go back to rest early, I will Don't invite everyone to dinner, it will open tomorrow, and I will give you red envelopes."
"Goodbye, Director Zhang!"
"See you tomorrow, Director Zhang!"
"Pingzi, slow down on your way!"
After saying goodbye to everyone, Zhang Junping rode back to the alley in Dongmi City.
Wangfujing DreamWorks was taken over by Liu Zhengwen and his wife, so Zhang Junping and Huang Xue simply moved to Dongmi City Hutong.
The old lady is now back in the alley of Dongmi City. In her words, this place is lively.
In fact, Zhang Junping knew that the old lady moved back because Zhang Junping and Huang Xue lived here.
The old lady wants to be strong all her life, and when she gets old, she also wants to have children to love her.
Although she didn't say it, it was obvious.
After Zhang Junping and Huang Xue lived in the alley of Dongmi City, the smiles on the old lady's face grew more and more.
Back in the alley of Dongmi City, Zhang Junping saw that the old lady's study room was still lit, so Zhang Junping opened the door and went in, "Grandma Liu, are you still resting?"
The old lady instructs Huang Xue to draw in the study.
Although traditional Chinese painting is not the old lady's major, but one method can master all methods, and it is not a problem to give Huang Xue some pointers.
Seeing Zhang Junping coming in, Huang Xue pursed her lips and smiled at him.
"Xiaopingzi is back? Have you eaten yet?" the old lady asked concerned.
"not yet!
The furniture stores in Qianmen Street and Liulichang will open tomorrow, but the original lighting was too dim, so they are busy installing some lights at night. "
"I'll get you some noodles!" Huang Xue stood up quickly when she heard that Zhang Junping hadn't eaten.
"Okay! It doesn't need to be too much, just let it sit at night!" Zhang Junping was not polite to Huang Xue either.
Huang Xue went down, and Zhang Junping came to the position Huang Xue had just taken.
What Huang Xue was drawing was a picture of a lady, and she had just finished halfway through it.
"When drawing a picture of a lady, one should draw from a man's point of view, so that the picture of a lady drawn has a charm." Zhang Junping said, picked up a brush, and painted on Huang Xue's unfinished painting.
The old lady didn't speak either, she just smiled and watched Zhang Junping complete Huang Xue's half-painted portrait of a lady.
Portraits of ladies are a very popular theme in traditional Chinese painting, just like portraits of human bodies in oil paintings.
Today I can only change it once. I have settled accounts for the construction team for the past few days, and I have not eaten until ten o'clock in the evening.
(End of this chapter)