PDLP Chapter 246: Upgraded Cargo Building
Chapter 246: Upgraded Cargo Building
Before the 80s, department stores were the silver rice bowl that countless people dreamed of.
Entering into sales systems such as department stores is equivalent to having a top-level status.
He embezzled money, took advantage of the situation to bully others, and insulted customers at will.
Since there was no choice in the past, even though department stores were difficult to enter and looked unfriendly, ordinary people could only hold their noses and walk into them.
With more choices, it would be strange if department stores were not affected.
Not to mention anything else, just talk about the necessities of life such as firewood, rice, oil, salt, sauce, vinegar and tea.
The shortage is no longer as severe as before.
Local residents can buy it from roadside stalls or directly from manufacturers.
Last year, a number of manufacturers set up internal sales departments. "
"Manager Chen, all of these need to be changed."
The next morning, Lin Kaifeng, accompanied by Chen Dali, visited the interior layout of the department store.
I walked from the first floor all the way to the fourth floor, and proposed modification suggestions based on the various problems I saw.
Department stores have a wide variety of merchandise, all displayed in a disorganized manner.
The first floor sells electrical appliances, candies, and non-staple foods.
There are clothes, bicycles and a lot of toys on the second floor.
Apart from the fact that the merchandise is arranged in a disorganized manner.
The four-story department store is dimly lit, with many threat locations suffering from insufficient lighting.
Chen Dali and the heads of various departments of the department store were like primary school students, each holding a paper and a pen in their hands.
Lin Kaifeng said something and everyone wrote a long paragraph on it.
Lin Kaifeng said: "Manager Chen, I suggest that the fourth floor be divided into two areas. One area can be made into a children's playground, and the other area can be made into a dining area."
Chen Dali looked up at Lin Kaifeng and said, "General Manager Lin, what is a children's playground?"
Lin Kaifeng explained: "The children's playground is a place for children to play. We put some slides and seesaws here to transform the department store from a single shopping unit into a comprehensive commercial building with multiple functions such as shopping, dining and entertainment."
Then, Lin Kaifeng pointed forward and said, "Let's turn this area into a children's playground. The area in front will sell meals and food. When the children are exhausted from playing, they will definitely be hungry. Wouldn't the dining area have business?"
"I don't care about other things, but the department store has completely abolished meal tickets, vegetable tickets, cloth tickets needed to buy things, industrial tickets and a series of other tickets."
We want to highlight the differences of the department store after the restructuring.
The first thing to do is to change the name and turn the department store into a department store building.
At the same time, interior decoration is also required.
Product adjustments.
Every word Lin Kaifeng said was earth-shattering.
For decades, no matter what people bought, they had to bring the corresponding ticket.
You need cloth coupons to buy cloth, oil coupons to buy oil, and industrial coupons to buy electric fans, desk lamps, and bicycles.
Even to eat, you need food tickets.
Lin Kaifeng canceled all these tickets. If anything goes wrong, who will take the responsibility?
Seeing everyone's hesitant expressions, Lin Kaifeng said, "Everyone, what you are worried about is nothing more than canceling various tickets and opening up the supply. The company cannot meet everyone's needs, and someone may make trouble for no reason. You can rest assured about this."
"In a few days, our two companies will officially sign a shareholding agreement. By that time, Northern Machinery Company will be the largest equity owner of your department store."
"There's trouble in the department store. As the general manager, I can't escape blame. Do you think I would fight an unprepared battle?"
Everyone looked at each other, and this was indeed the truth.
Northern Machine Company was about to become the largest stock owner of the department store.
Lin Kaifeng is also the general manager of Northern Machinery Company.
If anything happens, Lin Kaifeng will inevitably be held responsible.
Chen Dali said: "General Manager Lin, how can we meet everyone's purchasing needs?"
"We can directly connect with manufacturers, purchase goods directly from them at a price slightly higher than the transfer price during the economic downturn, bypass the middlemen, and place product orders point-to-point."
Treat the department store as a pilot unit for retail enterprises.
Transformed into a comprehensive shopping mall.
Carry out trial operation for a period of time to identify problems and shortcomings.
When everything is mature, copy and acquire according to this model.
Times have changed, and people's consumption concepts have also changed.
We cannot simply copy the business theories of later generations.
It absorbs the mature business methods of later generations and integrates the consumption habits of ordinary people in the 80s.
The best business approach is to learn from each other's strengths and make up for each other's weaknesses, and to be inclusive.
Soon, a major report appeared in the local newspaper.
Northern Machinery Company has invested in the department store and will use 20 days to carry out comprehensive renovation and transformation of the department store.
The renovated department store will be renamed Department Store Building and will appear in front of local citizens with a brand new look.
The focus of local citizens' attention was not the department store being acquired by Northern Machinery Company, but the last few paragraphs of the report.
The brand new department store will eliminate all kinds of tickets.
Ordinary people only need to take money and they can buy whatever they want.
The entire press release was written by Lin Kaifeng.
In order to repay the local citizens' long-term trust, Northern Machinery Company will launch a batch of high-performance and low-priced color televisions into the market.
The 21-inch color TV is priced at 1700 yuan.
The 14-inch color TV is priced at 900 yuan.
No tickets are required, first come first served, and the food is large and filling.
During the rest of the time, a large number of people came to watch the fun almost every day.
Various shelves and display cabinets are placed at the entrance of the department store.
The merchandise was moved from inside to outside and a makeshift sales area was set up.
Every day, the sound of various renovations can be heard in the building.
The reopening time is getting closer, and those who come to watch the fun include not only local citizens, but also farmers from below, and people from the provincial capital and surrounding cities.
With one day left before the department store opened, an unprecedented scene appeared in the area.
State-owned hotels and corporate guesthouses are all fully booked.
The number of outsiders coming from all over the place has become unprecedented.
For no other reason than to buy a good quality and cheap color TV in advance.
Some smart people said they didn’t even sleep and started queuing in the middle of the night.
At daybreak, the line stretched two kilometers from the entrance of the department store.
Even so, there are still people joining the team.
The department store only requires money to sell things, no tickets are required. In the current Dragon Country, this is absolutely unprecedented.
Not to mention color televisions, which are the main product sold today.
The price is unbelievably cheap.
For a long time, ordinary people had only one channel to buy color TVs.
Friendship Store.
Unlike department stores, Friendship Stores are commercial institutions specifically opened for foreign guests and people traveling abroad.
All the goods sold there are imported.