Chapter 263 The Ultimate Kill in the Yuan Market
Chapter 263 The Ultimate Kill in the Yuan Market
"799!"
256MB+1GB只需要799元,但这只是基础款,让他们真正激动的是256MB+4GB的高配版只需要849元……
The memory was increased by 3GB, and the price only increased by 50 yuan. Although it's not as cost-effective as buying a memory card, this is the original... The experience is definitely not on the same level.
"849, give me this configuration. Okay, DaMi can retire now."
"Compared to this, Hongmi is even worse, especially with its 512MB of RAM compared to 4GB—that's eight times worse!"
"Chipmaker is really trying to kill Redmi; they're not giving it any face at all."
"People have given us face before, but everyone knows how Lei Jun has acted. It's normal that he doesn't show any mercy."
After the cheers subsided, the comparison image reappeared on the big screen, only this time the contestant on Huawei's side was Changxiang 2.
Yu Dazui didn't say anything, but the comparison photos were even more impactful.
"Large memory and a self-developed system are the mainstream, which allows us to better utilize them."
Finally, let me reiterate that our decision to develop mobile phones is based on the company's internal planning, with the aim of providing the best user experience.
It wasn't about stealing someone's solution, nor was it about targeting certain competitors.
If a phone priced at 799 yuan can't even provide basic smoothness, then you might as well buy a feature phone.
But as the music started, the press conference officially ended, yet no applause rang out from the audience.
As Yu Dazui stepped off the stage, he said again: "Enjoy 2 goes on sale today."
In stock, no quantity limit, we never play games.
Less than an hour after the press conference ended, sales of the Enjoy 2 series officially surpassed one million units.
It's even more powerful than the original Enjoy, breaking the million mark a full three hours earlier.
Meanwhile, Hongmi's return rate surged by 13%.
The customer service hotline of the rice mall was overwhelmed with calls, all requesting refunds.
"I just bought a Redmi phone, can I return it?"
"I want a 7-day no-questions-asked return policy."
The customer service representative from the rice mall replied: "I'm sorry, sir, electronic products do not support 7-day no-reason returns unless you have not opened or tried them."
Lei Jun was in his office, and the Changxiang press conference was still playing on the big screen.
Lin Bin hurriedly pushed open the door and walked in, but when he saw Lei Jun's appearance... his emotions immediately calmed down a bit.
"Old Lei, the return rate has already reached 15%. If this continues, our distributors may all return the goods."
Lei Jun did not answer: "Where is the Note series product line currently at?"
"There's still more than a month to go. We're mainly waiting for prices in the supply chain to come down, otherwise production costs will be a bit high."
"We can't wait any longer. Let's execute the resolution from the last board meeting."
Lin Bin paused for a moment. After Lei Jun's last inspection, he had also sent someone to investigate, but the results were somewhat different. He wanted to wait a little longer...
Lei Jun's attitude was firm, and the others also believed in the plan.
"Mr. Lei, the original Redmi series has already been killed off, so we're moving to India..."
"The Indian market is different." Lei Jun pulled out a plan he had studied for a long time. "Their configuration requirements are lower than those in China."
128MB of memory is not enough in the country, but it can be used in India.
It's not just because they still use Nokia phones; more importantly, their apps are lighter than those in China.
Lin Bin also had another fear: Transsion's office in India. Therefore, he preferred the American market.
"Stop the mess quickly and adjust the language settings within a week, then directly redesign the first-generation Redmi as the Indian version."
The price is set at 6000 rupees, which is approximately 890 yuan.
(Exchange rates are for reference only; Doubao (a type of currency exchange rate) is unreliable.)
"This price is similar to that in China, and even after deducting tariffs, it should be about the same."
"Yes. But this price is very competitive in India."
Lin Bin nodded: "I'll arrange it right away."
…………
Rex remained silent in his office. The enthusiasm from the Indian market was indeed high; they had been eager for him to build a factory there.
The other party offered very generous benefits, including operator agency, 80% joint venture shares, and 20% actual investment, but the Redmi first generation was just a trial product, and he couldn't possibly invest that much.
After thinking about it for a long time, he decided to make an appointment with Shen Fei first.
He picked up his phone and found Shen Fei's number, which he had obtained from their last meeting.
It's been sitting on my phone for almost half a year, but I haven't used it even once.
Yesterday he finally pressed play.
"Mr. Lei."
A voice came from the other end of the phone, and as expected, this was different from what Lei Jun had imagined.
The other party shouldn't be too surprised if he calls at this time.
After all, he was already a loser in the mobile phone market. If Shen Fei's voice had contained a hint of surprise, he could have felt a little better, but now...
"Mr. Shen, of course. Would it be convenient for me to treat you to a meal?"
Lei Jun's voice quickly adjusted; the first half of his sentence was tinged with melancholy, but the second half transformed into that of an enthusiastic older brother.
"When? Let me see if I'm free?"
"Tonight, I'm going to Guangzhou; you choose the place."
"it is good."
After hanging up the phone, Lei Jun sighed again.
He didn't know what Shen Fei would agree to, nor did he know what the meal would yield, but he knew one thing: if they didn't even talk about it, then there would truly be nothing left.
Soon, his confidence vanished completely, replaced by an even greater sense of desolation.
Could it be that the other party really didn't take him seriously... and just said that he was a dispensable competitor?
"No, he must be faking it. He's panicking inside."
……
The next evening, in Guangzhou, at a private restaurant.
As the host, Shen Fei arrived late as usual, while Lei Jun arrived earlier this time.
"Mr. Lei, I didn't expect you to arrive early this time?"
"It's my pleasure. I made Mr. Shen wait for quite a while last time, so this is my way of making amends."
The two shook hands and sat down.
There were no assistants, no secretaries, just the two of them.
"Sigh, we've made another mistake in our strategy for the 100-yuan market."
Lei Jun tentatively opened his mouth.
Shen Fei remained silent.
"128MB RAM and 512MB storage were definitely not enough. I was too hasty back then," Lei Jun chuckled self-deprecatingly. "But I don't regret it. After all, you have to dare to try new things in life."
Shen Fei looked at him.
"Mr. Lei, you didn't ask me to come here today just to talk about this, did you?"
Lei Jun's smile froze, and he lowered his head again, looking at the teacup in his hand.
"President Shen, I came here today to find out if Transsion will expand into India. This is very important to us."
Shen Fei picked up his teacup and blew on it.
On the surface, he showed no change in mood, but inside he was already... But it wasn't time yet; he had to keep up the act.
"meeting"
PDLP