PDLP Chapter 181, Part 3: Sang Enters the African Market
Chapter 181, Part 3: Sang Enters the African Market
"We're not in a rush for the Indian market; let's wait for someone to give us a sample first."
Another burst of laughter erupted in the conference room...
This person destined for this market will probably be forced to go to India soon.
Meanwhile, on the other side, the rice company also started its year-end meeting.
Unsurprisingly, the question of whether to enter new markets was a major topic of discussion.
The final decision was to first establish a development team to tentatively promote products such as the "Youth Edition Rice" and see how effective it was.
If all goes well, before the telepathic communication begins, let's take the lead with rice.
…………
January 10, 2011, Lax.
Adebayor sat in his office, looking at the data that Van Dijk had just sent over through his secretary; it was a truly astonishing figure.
AfriLink has 1.23 million registered users.
He was also excited when he saw the number.
The African market has finally welcomed its first internet platform with over 100 million registered users.
His hometown has finally risen to prominence.
The phone rang, and Van Dijk's name flashed on the screen.
"Mr. Adebayor, you should have seen the data by now, right?"
"Mr. Fan, I've seen the data: 1.23 million, number one in Africa. The AfriLink team is capable, and the company's support is truly invaluable."
Adebayor didn't say anything more...
Van Dijk's lips curled up slightly; the exchange really wasn't too bad.
He quickly added pleadingly, "Mr. Adebayor, I'd like to talk to you about something."
"What is it?"
"Going public".
Adebayor clearly didn't understand: "Going public?"
"Yes." Van Dijk's voice was calm, even matter-of-fact. "AfriLink is large enough to go public. Nasdaq, the London Stock Exchange, and the Hong Kong Stock Exchange are all options."
He hesitated for a moment: "I haven't discussed this with General Manager Huang yet. But I believe he will generally agree."
Now, I'd like to hear your opinion.
Actually, Van Dijk is a bit anxious, because in terms of user growth, he's not losing out.
However, he bought in at a high price last year. Although the valuation was $100 billion, the discounted Penguin shares brought its actual value to around $120 billion.
If we don't capitalize on the African gold rush to drive up the stock price, we'll only end up losing money...
He was far from as relaxed as he appeared.
"Mr. Van Dijk, after the company goes public, will it still belong to the people of Africa?"
Adebayor hadn't forgotten how Van Dijk had persuaded him, so he asked him specifically.
Van Dijk gave an awkward laugh...
"Of course. We're only selling a small portion of our shares; we still hold the majority. The IPO is simply a way to raise funds and expand further."
"In that case, I believe Mr. Huang will agree."
Van Dijk said, "Of course, but please ask Mr. Adebayo to let Mr. Huang know."
I'll go prepare the materials now.
After hanging up the phone, Adebayor put the phone aside; his acting skills are getting better and better.
It's just software.
The software was abandoned the moment the shares were handed over.
Currently, Huaxin Investment only holds 21% of the shares in AfriLink; the remainder has been exchanged for the core technologies needed by Transsion Technology.
AfriLink may be a new goldmine for proving himself in Van Dijk's eyes, but in Huang Tianya's eyes it is nothing more than a capital trap.
As Van Dijk said, Huang Tianya would definitely agree to the listing.
After all, they can still harvest another batch of韭菜 (a metaphor for retail investors) (a metaphor for exploiting consumers).
…………
On January 15, Time magazine's Africa edition was published.
Cover star: Adebayor
Title: The King of the African Mobile Phone Market: From Street Vendor to Billionaire
The article states that just a few years ago he was a street vendor selling secondhand mobile phones. Now, he runs Africa's largest mobile phone company and is a guest of honor in various countries.
It is a symbol of the African dream and a model of the integration of Chinese capital with the strength of Africa itself.
This magazine thrilled Adebayor. He immediately shared the good news with his family and Shenyang Aircraft Corporation…
But on the other side, AfriLink founder Saeed angrily slammed his fist on the table.
How could a wage earner like him repeatedly appear on the cover of Time magazine?
In an effort to propel AfriLink's market capitalization to new heights, he and Van Dijk specifically sought out someone to feature him on the cover of Time magazine, only to have Van Dijk appear on the cover instead...
He's just a lackey of the Chinese, a professional manager with a fixed salary. What makes him worthy of being a billionaire?
What makes you think you can surpass him?
Why have they been featured in Time magazine time and time again?
Go public! We must go public!
However, he needs to lie low for a while longer before going public. After that, he can sell off some of the 21% stake in Huaxin. Only then will he be truly free.
Only then can he truly shed the label of "African sinner".
…………
February 1st, Korea, Seoul.
In the chairman's office of Sansang Electronics, Lee Geon-hee looked at the report in his hand and was also very shocked.
It's incredible that such a desolate place like Africa could unleash such enormous potential.
What shocked him even more was that in just two years, their market share in Africa had dropped to 8%.
The drop from 20% to 8% is causing him some concern.
He put down the report and looked across at the other side:
"President Cui, how are the preparations for the Africa division going?"
President Cui nodded confidently. He was very confident that Transsion's market share of around 70% was due to Sansang's failure to seize market share and their low-price competition.
As for those so-called technologies, they're useless, just fancy stuff, and far less important than a standard.
As long as the powerful Sansang takes this seriously, they will surely crumble.
"President, everything is ready."
The team consists of 50 people, with a budget of $3 million, and will officially launch next month.
Lee Geon-hee nodded.
He looked at the report...
The high-end market accounted for 78%, which is a further step forward compared to the report before the Lunar New Year.
The price range in the low-end market has increased from below 100 yuan to 150 yuan.
Transsion's T1, Power Max, and Power2 Max have completely swallowed up the lower-tier market.
"This competitor is not to be underestimated. We are going to Africa to take back the market, and we can do whatever it takes in the process."
"Remember, it's all about the means."
President Cui nodded; he understood what President Li meant.
Making empty promises.
They give what Huaxing dares to give, and they even dare to give what Huaxing dares not give.
…………
On February 15, 2011, Lux. Sanson's Africa Business Division was officially established. Instead of choosing a location next to Transsion Technologies, the office was located in the most expensive office building on Victoria Island.
They didn't come here to compete with Transsion; they came to deliver a devastating blow.
With a brand name and a dedicated team, reclaiming the high-end market is a piece of cake, after all, that's what wealthy people want.
On the day of the opening, President Cui personally attended the event.
He looked at the audience, who had come specifically to hear from him:
"Samson is the world's number one mobile phone brand. With our arrival, the African market will be different."
A few rounds of applause rang out from the audience. He looked at the excited distributors and said:
"Transsion's products are indeed good, but they don't know how to share them."
Those who try to enjoy life alone are destined to go nowhere.
We welcome franchisees; anyone willing to invest can become our agent.
As long as you become an agent, we're all one family. What Chuanyin can give you, Sansang can give you double.