PDLP Chapter 406: A New Journey: The Road to Revitalization of the Mo Family Enterprise
Chapter 406: A New Journey: The Road to Revitalization of the Mo Family Enterprise
Chapter 406: Starting a New Journey: The Road to Revitalization of the Mo Family Enterprise
Mo Han closed the file. The new competitor came faster and more fiercely than expected.
The other company was like a hungry wolf, frantically biting the market share of the Mo family's enterprise with a low-price strategy.
Although orders have rebounded, the growth rate has slowed down significantly, and even several important partners have been poached by other parties.
"It seems that peaceful days are always short." Mo Han muttered to himself, with a hint of coldness in his eyes.
Wen Nuan did not panic after learning about the situation.
She is well aware of the cruelty of price wars and knows that simply lowering prices will only hurt both sides.
She decided to go deep into the market and understand the situation for herself.
A few days later, Wen Nuan brought back a detailed market research report.
She found that although the competitors' products were cheap, they had serious quality problems.
The materials used are inferior, the workmanship is rough, and the service life is far shorter than that of Mo's products.
"They're just drinking poison to quench their thirst!" Wen Nuan said firmly, "We can't join them in a price war. We have to rely on quality!"
Wen Nuan quickly organized a product comparison event, putting the Mo family's products together with those of its competitors for public comparison.
The products of Mojia Enterprise are made of high-quality materials, with fine workmanship and superior performance, and their superiority is immediately apparent in comparison.
At the event, many customers were impressed by the product quality of Mojia Enterprise and expressed their willingness to choose products with better quality and more trustworthy features, even if the price was slightly higher.
The event was a huge success. The product order volume of Mojia Enterprise rebounded rapidly and the market share gradually stabilized.
The opponent's low-price strategy completely failed and it had to exit the market in disgrace.
In the evening, Mo Han returned home and saw Wen Nuan busy at the computer.
"What are you busy with?" He walked over and gently hugged her from behind.
"I'm sorting out the feedback from this event," Wen Nuan pointed at the computer screen. "The results are even better than expected. Many customers are praising our products."
Mo Han looked at the dense array of customer reviews on the screen, and the corners of his mouth curled up slightly.
"I just know my wife is the best."
Wen Nuan turned around and kissed him lightly on the cheek, "This is all thanks to the team."
At this moment, Production Manager Li called. Wen Nuan answered the phone, her expression gradually becoming serious...
"Manager Li, what do you mean?"
Production Manager Li's tone was anxious and a little dissatisfied. "Boss Wen, although this event was very effective, it also distracted us from production. Now there's a backlog of orders, and several important production lines are experiencing delays. This can't go on!"
Wen Nuan patiently explained, "Manager Li, I know you're worried about the production schedule, but this event is crucial to the long-term development of our company. Only by establishing a good reputation and brand image can we win the trust of more customers and remain invincible in the market competition. Short-term production delays are in exchange for long-term stable development."
Production Manager Li was silent for a moment, but finally compromised. "Mr. Wen, I understand. I will do my best to coordinate production and ensure that the backlog of orders is completed as soon as possible."
After hanging up the phone, Wen Nuan rubbed her swollen temples.
Mo Han held her in his arms with a distressed look on his face. "Thank you for your hard work." Wen Nuan nuzzled into his arms. "Fortunately, everything is moving in a positive direction."
After the event, Mo Han quietly took Wen Nuan to the beach.
The sea breeze blows gently, carrying a hint of saltiness.
Mo Han gently hugged Wen Nuan from behind, and Wen Nuan felt full of security, as if all her fatigue was swept away.
"Thank you for always being by my side." Wen Nuan said softly.
Mo Han whispered in her ear, "Silly girl, we are husband and wife, we should support each other." He paused, his tone becoming somewhat meaningful, "But..."
Wen Nuan turned her head doubtfully, "But what?"
Mo Han looked at her with a deep gaze, "I suddenly feel that the contract between us seems a little redundant..."
Wen Nuan's heart skipped a beat, and before she could respond, Mo Han's phone suddenly rang.
He glanced at the caller ID and his expression instantly became serious.
"What's the matter?" He answered the phone with a cold tone.
An anxious voice came from the other end of the phone: "Mr. Mo, this is bad! Our product... was detected to contain banned ingredients!"
Mo Han's face suddenly changed, and the knuckles of his fingers holding the phone turned white.
"What's the banned ingredient? What's going on?"
The other party quickly explained, "It's the S-32 additive. Although the content is extremely low, it does exceed national standards. Now the news has leaked out, and it's all over the internet, saying that we..."
Mo Han hung up the phone without waiting for him to finish, his face terribly gloomy.
Wen Nuan noticed something was wrong and asked nervously, "What's wrong? What happened?"
Mo Han took a deep breath and tried to stay calm.
"There's a problem with our product...." He briefly told Wen Nuan the situation.
Wen Nuan was stunned and her face turned pale in an instant.
Is it possible that the situation that was finally turned around is going to fail again?
She forced herself to calm down and quickly analyzed the situation.
"S-32 additive... I don't remember us using this additive."
Mo Han nodded, "I think so too. Someone must be behind this!" A fierce look flashed in his eyes, "I must find out who is framing us!"
The news spread faster than they thought.
On the Internet, all kinds of negative reports flooded in, pushing the Mo family business to the forefront again.
Reporter Wu's report this time was no longer full of praise, but was full of doubts and criticisms, and even magnified the negative impact of previous environmental incidents.
Sun, the leader of the environmental activist group, took the opportunity to incite the masses and organized a larger-scale protest, demanding that the Mo family enterprise suspend production and rectify the situation, and compensate for the losses.
The Mo family business fell into crisis again.
Wen Nuan felt powerless looking at the overwhelming negative comments online.
But she did not give up. She believed that as long as the truth came out, everything would be fine.
"Mo Han, we can't just sit there and wait for death," Wen Nuan said firmly, "We must take the initiative, find out the truth, and give the public an explanation!"
Mo Han gave her an appreciative look and said, "I've already arranged for someone to investigate. I believe we'll soon find the mastermind."
Just then, a call came from an unfamiliar number.
Mo Han picked up the phone. The other party spoke in a low voice with a hint of warning: "Mr. Mo, regarding the S-32 additive matter, I hope you will stop investigating it. Otherwise..."
Mo Han sneered, "Otherwise what? Are you threatening me?"
The other party was silent for a moment, then hung up the phone.
Mo Han looked at the phone screen, a cold light flashing in his eyes.
"It seems that we have found our target..." He put down his phone, looked at Wen Nuan, and a meaningful smile appeared on the corner of his mouth.
"Next, let's see who is playing with fire..." Wen Nuan and Mo Han acted quickly to investigate the truth of the S-32 additive incident.
Mo Han used his connections to secretly investigate the source of the mysterious phone call, while Wen Nuan led the team to conduct a thorough investigation of the production process, trying to find out where the problem lies.
Environmental protection expert Chen was invited again to conduct a comprehensive inspection of the product.
He charged a high fee, but his conclusion was ambiguous, saying only that the content of the S-32 additive did exceed the standard, but the specific source could not be determined.
Zhao, an official from the Environmental Protection Department, also intervened in the investigation. He seriously and impartially asked the Mo family company to provide all production records and raw material information.
Meanwhile, reporter Wu continued to fan the flames in the media, portraying the Mo family enterprise as a black-hearted company that disregarded consumer safety.
The leader of the environmental activist Sun organized a larger-scale protest, and some people even began to attack the office building of the Mo family company.
Faced with internal and external troubles, Wen Nuan and Mo Han are under tremendous pressure.
At this time, production manager Li brought good news: after repeated investigations, he finally found the source of the S-32 additive - a batch of raw materials imported from abroad.
The supplier of this batch of raw materials is a new cooperative company, and the boss behind this company is none other than the mysterious man who once threatened Mo Han!
The truth was revealed, and Mo Han immediately submitted the evidence to officials from the Zhao Environmental Protection Department and made it public to the media.
Reporter Wu's report was proven to be a distortion of the facts, and the protests led by environmental activist leader Sun gradually subsided.
The reputation of the Mo family business was restored and orders began to pick up.
After the crisis was resolved, Wen Nuan decided to invest part of its profits in research and development to improve product competitiveness.
Mo Han expressed his strong support for this. He knew very well that only by continuous innovation can we remain invincible in the fierce market competition.
"This incident has made us realize the importance of core technology." Wen Nuan looked at Mo Han with a firm gaze. "We can't always rely on external suppliers. We must master our own core technology."
Mo Han nodded in agreement. "I've already contacted several top experts in the industry and are preparing to form our own R&D team."
Everything seemed to be moving in the right direction, but soon after the R&D project started, an unexpected problem arose.
The head of the R&D team approached Wen Nuan, his expression serious. "Boss Wen, we're in trouble..." He paused, a hint of helplessness in his tone. "The key technology needed to develop new products... is monopolized by a large company..."