PDLP Chapter 362: Emerging Markets: The Road to Counterattack in Difficult Times
Chapter 362: Emerging Markets: The Road to Counterattack in Difficult Times
Chapter 362: Emerging Markets: The Road to Counterattack in Difficult Times
Xingyao Company, in conjunction with several local enterprises, launched a comprehensive price crackdown on the products of the Mo family enterprise.
Distributor Wang and supplier Li also joined in. They significantly lowered the prices of their products, even selling them below cost, making it clear that they wanted to engage in a price war with the Mo family business.
The sales volume of Mo's enterprise products began to decline sharply, and its market share was rapidly eroded.
Wen Nuan frowned as she looked at the declining sales report.
Market researcher Zhao's news was even more grim: "Mr. Zhang has teamed up with several powerful local companies. They have ample funds, and this price war is likely to continue for a long time." Translator Sun added, "I heard they've even privately contacted several of our major clients, promising deeper discounts and more favorable terms."
Faced with such a serious situation, Wen Nuan did not panic.
She knew very well that given the current situation of the Mo family business, if they were to get involved in a price war, it would be like hitting a rock with an egg.
She needs to find another way and a breakthrough.
Wen Nuan thought of Mo Han.
Although the Mo family is low-key, its influence in the business world cannot be underestimated.
She informed Mo Han of her current predicament, and Mo Han simply said, "Don't worry, I'll make the arrangements."
With Mo Han's assurance, Wen Nuan felt more confident.
She immediately convened an emergency meeting and announced an unexpected decision: no price war, improve product quality, and focus on the high-end market!
The team members looked at each other, not understanding why Wen Nuan would take such a risky move at this critical moment.
Zhang Xinxing Enterprise CEO was even more blunt: "Wen Nuan, the current situation is that our market share is being rapidly seized. If we don't take action soon, we will probably be squeezed out of the market! Improving product quality takes time and costs money, and now is not the time!"
"I know," Wen Nuan said firmly, "but if we join in the price war, we'll just end up in a vicious cycle, and both sides will suffer. Instead of that, why not find another way, a path they won't expect."
Under Mo Han's arrangement, the Mo family enterprise quickly obtained the most advanced production equipment and the best raw materials.
At the same time, Wen Nuan has also increased its investment in research and development, striving to create higher quality and more competitive products.
This move caught Mr. Zhang and others from Xingyao Company by surprise.
They originally thought that the Mo family enterprise would compromise under the pressure of the price war, but they didn't expect Wen Nuan to do the opposite, which completely disrupted their plans.
Mr. Zhang looked at the market report in his hand with a dark face.
Although the sales volume of Mo's enterprise products has declined, its share of the high-end market has continued to rise, and some of its lost customers have begun to return.
"This woman..." Mr. Zhang gritted his teeth, "What on earth does she want to do?"
Wen Nuan stood in front of the floor-to-ceiling window, overlooking the night view of the city, with a barely perceptible smile on the corner of her mouth.
"The game has just begun." She picked up the phone, "Mo Han, I need you..."
After Wen Nuan contacted Mo Han, Mo Han not only provided financial and technical support, but also mobilized the family's influence in the industry and invited several authoritative experts to endorse the products of Mo's enterprise.
The affirmation from these experts quickly improved the reputation of Mo's enterprise in the high-end market, and consumers who were originally on the sidelines began to place orders.
Seeing the change in the wind direction, distributor Wang and supplier Li immediately changed their attitudes and took the initiative to contact Wen Nuan, hoping to cooperate again.
Their previous low-price strategy not only failed to defeat the Mo family business, but instead damaged their own interests. It can be said that they lost more than they gained.
Zhang Xinxing Enterprise's CEO watched the Mo family enterprise revive and even reach a higher level, his face was so gloomy that water almost dripped out.
"Impossible! How could she..." He slammed the table hard, full of unwillingness.
The price war he carefully planned was resolved by Wen Nuan so casually.
Good news is coming from the high-end market, and customers who had previously lost have begun to return.
The numbers on the sales report continued to rise, and a confident smile appeared on Wen Nuan's face.
Just then, the office door was pushed open and Mo Han walked in, looking exhausted.
He gave Wen Nuan a big hug and said, "Thank you for your hard work, my girl."
Wen Nuan leaned in Mo Han's arms, feeling his warmth and strength, and all her fatigue disappeared.
"Why are you here?" She raised her head, her eyes full of surprise.
"Come and see my heroine." Mo Han scratched her nose lovingly. "By the way, I brought you a small gift." As he said that, he took out a file bag from behind and handed it to Wen Nuan.
Wen Nuan took the file bag doubtfully, opened it and saw a cooperation agreement inside.
She is collaborating with several world-renowned top companies!
These companies have been long-term partners of the Mo family, but now they have extended olive branches to Mo's companies and are willing to provide the most favorable cooperation conditions.
Wen Nuan looked at Mo Han in shock, "This..." She was speechless for a moment, not knowing what to say.
Mo Han smiled and said, "I told you I'll make the arrangements." He paused and added, "This is just the beginning."
Wen Nuan held the documents tightly in her hand, feeling an indescribable emotion in her heart.
She knew that all of this was because Mo Han was silently supporting her and protecting her from behind.
She raised her head and looked at Mo Han affectionately, her eyes full of love.
"Thank you, Mo Han."
Mo Han gently stroked her hair. "Silly girl, why are you saying thank you to me?" He lowered his head and placed a gentle kiss on her forehead. "Your success is my pride."
At this moment, market researcher Zhao knocked on the door hurriedly with a hint of panic on his face, "Mr. Wen Nuan, something happened..." Before he could finish his words, he was interrupted by a rapid ring of the phone.
Wen Nuan picked up the phone and her face instantly became solemn.
"What did you say?……"
An anxious voice came from the other end of the line: "Boss Wen Nuan, there have suddenly been a lot of negative comments online about our product quality issues, and some people have even uploaded so-called 'evidence' saying our products have safety risks!"
Wen Nuan immediately turned on her computer and saw that all major forums and social media were filled with discussions about the quality issues of Mo's company's products.
Some blurry photos and videos were maliciously edited and accompanied by sensational texts, which made people doubt the products of Mo's enterprise.
"Someone is deliberately smearing us!" market researcher Zhao said angrily. "These photos and videos are all fake. Our products have undergone rigorous quality testing and there are absolutely no safety hazards!"
Wen Nuan took a deep breath and forced herself to calm down.
"I know." She said calmly, "The most important thing now is to control public opinion and clarify the facts."
Mo Han held her warm hand, offering her silent support. "What do you need me to do?"
Wen Nuan turned to look at him, a hint of determination flashing in her eyes.
“Please contact the high street management office in the emerging market where I want to hold a product quality exhibition.”
The commercial street in the emerging market is the most prosperous area in the area, with huge flow of people.
Holding an exhibition here is undoubtedly the best choice to clarify the rumors.
The commercial street management office was initially reluctant to agree to Wen Nuan's request, fearing that negative public opinion would affect the image of the commercial street.
But with Mo Han's mediation, they finally agreed.
The next day, the Mo family enterprise's product quality exhibition was held as scheduled in the central square of the commercial street.
Wen Nuan personally explained the product's production process and quality inspection standards in detail to consumers, and invited them to experience the product themselves.
Some consumers who were originally skeptical about Mo's enterprise products changed their views after experiencing them personally.
They were surprised to find that the products of Mo's enterprise were not only of high quality, but also had superior performance, far exceeding similar products.
"This product is really good, much better than what I used before!"
"I used to worry that the online rumors were true, but now it seems like they're just malicious smear campaigns!"
"I will buy products from Mo's company from now on!"
Consumers’ affirmation is the most powerful response to rumors.
As more and more people came forward to defend the products of Mo's enterprise, negative comments online gradually decreased, and the smearing rumors were self-defeating.
Zhang Xinxing Enterprise CEO looked at all this with a dark face.
He originally thought that this smear campaign would completely destroy the Mo family business, but unexpectedly it made them successful instead.
His reputation was severely damaged as a result, and some companies that had previously cooperated with him began to reconsider their partnerships.
After the exhibition, Wen Nuan's phone kept ringing.
She picked up the phone and a strange voice came: "Ms. Wen Nuan, this is..."
The person on the other end of the phone was the head of a large local supermarket chain. They were very interested in the products of the Mo family enterprise and hoped to reach a cooperation.
Soon after, two other well-known local companies also called and expressed their intention to cooperate.
Wen Nuan struck while the iron was hot and signed cooperation agreements with these three companies.
The influence of the Mo family enterprises in emerging markets has further expanded and they have established a firm foothold.
The atmosphere in the office of Zhang Xinxing Enterprise's CEO was suffocatingly depressing.
He angrily threw the documents in his hand onto the table. "Useless! All useless! You can't even handle a woman!"
The assistant beside him asked cautiously, "Mr. Zhang, what should we do now?"
Zhang Xinxing Enterprise CEO took a deep breath and suppressed the anger in his heart.
"Don't worry, I still have one last trump card." A fierce glint flashed in his eyes, "I want to let Wen Nuan know the consequences of offending me!"
Wen Nuan and Mo Han returned to the hotel to celebrate their victory.
The two clinked their glasses, their eyes filled with joy.
"Thanks to you this time, Mo Han." Wen Nuan said gratefully.
"We are husband and wife, there's no need to say thank you." Mo Han smiled gently, "This is just the beginning. There will be more challenges waiting for us in the future."
As the two were talking, Wen Nuan's cell phone rang.
She glanced at the caller ID and her expression changed slightly.
"It's market researcher Zhao."
Wen Nuan answered the phone, and market researcher Zhao's voice was a little flustered, "Boss Wen Nuan, Xingyao Company... Xingyao Company..."
"What's wrong?" Wen Nuan had a bad feeling in her heart.
"Xingyao Company...they..." Market researcher Zhao's voice was intermittent, "They are...running a large-scale...promotion..."
Wen Nuan stood up suddenly, and the wine glass in her hand fell to the ground and shattered.
"What did you say?!"