PDLP Chapter 358: Emerging Markets: A Warm Ice-breaking Journey
Chapter 358: Emerging Markets: A Warm Ice-breaking Journey
Chapter 358: Emerging Markets: A Warm Ice-breaking Journey
Wen Nuan stepped into the emerging market. The unfamiliar language, crowded streets, and different customs and practices all made her feel dizzy.
Tall buildings and low shanties were intertwined, and the noisy hawking sounds and car horns intertwined, enveloping her like a huge net.
She took a deep breath and tried to calm herself down.
Everything here is completely different from the environment she is familiar with. She is like a traveler lost in a dark forest, unable to find the direction and unable to see the way forward.
The process of meeting Li's local supplier was not smooth.
Supplier Li is short and fat, wears gold-rimmed glasses, and has a shrewd and calculating look in his eyes.
He flipped through Mo's product catalog nonchalantly, sneering contemptuously from time to time.
"Mo's? I've heard of it. It's a big company, but reputation doesn't mean much here." He put down the catalog, crossed his fingers on the table, and stared at Wen Nuan sharply. "Your price is too high, and the quality isn't necessarily much better than our local products."
Wen Nuan kept smiling and patiently explained the advantages and market prospects of Mo's products.
But every time she spoke, Supplier Li would ask a tricky question or put forward a harsh condition.
He wanted lower discounts, longer payment terms, more comprehensive after-sales services, and even wanted Mo to bear part of the marketing costs.
"Ms. Wen, we've been working together for a while now, and you should know my rules." Supplier Li shook the teacup in his hand, his tone threatening, "If you don't meet my requirements, then I'm afraid this deal won't work."
The stalemate made Wen Nuan feel suffocated. She felt like a butterfly entangled in a spider web. The more she struggled, the more powerless she felt.
At this moment, a slightly hoarse voice came from outside the door: "Boss Li has really a lot of rules." Wen Nuan turned around and saw a tall figure standing at the door, standing against the light, and her face could not be seen clearly.
He slowly approached, a meaningful smile on his face. "However, I'd like to see if Boss Li's rules can outweigh the Mo family's determination."
The person in the backlight was Mo Han.
He walked straight to Wen Nuan, gently put his arm around her shoulders, and gave her a reassuring look.
Supplier Li's face changed, obviously he didn't expect Mo Han to appear suddenly.
Mo Han's arrival instantly turned the situation around.
He did not directly refute Supplier Li, but instead lightly mentioned some of Mo's recent progress in emerging markets and its intention to cooperate with several other large companies.
His tone was calm, but every word he said was full of gems, and each word struck Supplier Li's heart like a heavy hammer.
Supplier Li had beads of sweat on his forehead. He originally thought that the Mo family just wanted to test the waters in the emerging market, but he didn't expect that they came with such a strong momentum and were well prepared.
His original arrogance and toughness also collapsed, and his attitude became cautious.
He began to review Mo's product catalog and his tone became much more polite.
"Mr. Mo, can we discuss the details of the cooperation?"
Mo Han smiled slightly and did not agree immediately. Instead, he turned his gaze to Wen Nuan.
"Wu Nuan, what do you think?" He gave the initiative to Wen Nuan and let her decide the direction of the negotiation.
Wen Nuan took a deep breath. She knew this was an opportunity, an opportunity to prove her ability.
She was not overwhelmed by Mo Han's appearance, nor was she confused by Supplier Li's show of weakness.
She calmly analyzed the situation, and the scenes she had seen in the market before kept flashing through her mind.
Crowded streets, a dazzling array of goods, and all kinds of customers...
Suddenly, a picture froze in her mind: a group of children gathered in front of a small stall, scrambling for a colorful toy.
This toy is crudely made and cheap, but it is loved by children.
An idea flashed through Wen Nuan's mind, and she realized that this might be a breakthrough.
She recalled that in market researcher Zhao's report, the children's toy market was only briefly mentioned without any in-depth analysis.
Perhaps, this market is the overlooked treasure.
Just then, Mo Han's cell phone rang.
He walked aside to answer the phone. It was a call from the company, reporting some work matters.
Wen Nuan took this opportunity to carefully observe Supplier Li's expression, trying to catch some useful information.
Supplier Li seemed to have noticed the warm gaze as well. His eyes flickered and he didn't dare to look her in the eye.
Wen Nuan became more certain of her guess that this market must have huge potential, but it has not been discovered yet.
Mo Han came back after finishing his call, walked over to Wen Nuan, and asked in a low voice, "How is it going? Do you have any ideas?"
Wen Nuan nodded, her eyes gleaming with confidence.
"I think I know what to do."
At this time, Wen Nuan's phone rang. It was Mo Han calling.
"Are you okay? Don't put too much pressure on yourself." Mo Han's voice on the other end of the phone was gentle and firm, like a warm current flowing into a warm heart.
"Yeah, I'm fine." The warm voice also became firm, "I have found the direction."
After hanging up the phone, Wen Nuan turned to Supplier Li and said calmly and firmly, "Boss Li, we'll talk about cooperation later. I want to go and see your local market now, is that okay?"
Supplier Li was stunned for a moment, obviously not expecting Wen Nuan to make such a request.
He hesitated for a moment, but finally nodded.
"Of course, Miss Wen, please."
Wen Nuan smiled slightly, turned and walked out the door.
She knew that this was just the first step and the road ahead was still long, but she was no longer confused because she had found her direction.
"Wait a minute." Wen Nuan suddenly stopped and looked back at Zhao, the market researcher. "Mr. Zhao, I want to talk to you about the local children's toy market..."
Wen Nuan turned to market researcher Zhao, her tone gentle but with a hint of inquiry: "Mr. Zhao, I'd like to confirm some details about the market report you provided earlier."
Market researcher Zhao pushed his glasses up on his nose and cleared his throat awkwardly, "Ms. Wen, what's the matter?"
"The report mentioned that the local children's toy market is mainly dominated by low-end products, and the high-end market is almost blank. But I walked around the commercial street today and found that this does not seem to be the case." Wen Nuan took out her phone and flipped through some photos. "Look, these imported high-end toys are also selling well in some shopping malls."
Market researcher Zhao's expression changed slightly, and he faltered as he explained, "This... this might be a recent phenomenon. My report data may need to be updated."
Wen Nuan didn't directly refute the question, but continued, "The report also mentioned that local consumers are not very brand loyal and are more concerned with price. But I've noticed that some long-established toy stores are still doing very well and are constantly crowded with customers."
Fine beads of sweat oozed out of market researcher Zhao's forehead. His eyes flickered and he didn't dare to look Wen Nuan in the eye.
"This... this may be because these time-honored brands have their own fixed customer base..."
Wen Nuan keenly sensed the uneasiness of market researcher Zhao. She had a vague feeling that the water content of this market report might be even greater than she had imagined.
"Mr. Zhao," the warm tone turned serious, "I hope you can tell me honestly how accurate this report is?"
Market researcher Zhao's face was pale and his lips trembled slightly, but he never spoke.
At this moment, Translator Sun came over and whispered to Wen Nuan, "Ms. Wen, I just overheard Supplier Li and his assistant chatting. They seemed to be saying... saying..." Translator Sun hesitated to speak, with a hint of hesitation in his eyes.
Wen Nuan's heart tightened, and she asked, "What are they talking about?"
Translator Sun took a deep breath and lowered his voice, "They are saying that Mr. Zhao's market report was modified according to their requirements..."
Wen Nuan immediately understood that Supplier Li had deliberately provided inaccurate market information in order to lower the price!
She took a deep breath and tried to control her emotions.
"I understand. Thank you, Miss Sun." Wen Nuan suppressed her anger and turned to look at market researcher Zhao. Her tone was icy: "Mr. Zhao, I hope you can give me a reasonable explanation."
Market researcher Zhao's face was pale, his lips were trembling, but he couldn't utter a word.
He lowered his head dejectedly, like a defeated rooster.
Wen Nuan ignored him and turned to walk towards the commercial street.
She needs to reassess the market situation and find a real breakthrough.
As the sun sets, the lights in the commercial street come on.
Wen Nuan strolled among the bustling crowd, her eyes scanning the dazzling array of goods.
Suddenly, an inconspicuous toy stall caught her attention.
The stall was filled with all kinds of toys, one of which was...
"Wait," Wen Nuan stopped abruptly, staring at the toy, "This is..."
Her warm gaze was fixed on the inconspicuous toy stall. Among the dazzling array of toys on the stall, a wooden bear with exquisite workmanship and unique shape caught her attention.
This is a new educational toy launched by Moshi, which focuses on environmental protection and developing children's intelligence.
In the domestic market, the sales of this toy were mediocre and did not attract much attention.
Yet here it was, haphazardly displayed in a shabby stall, mixed in with a bunch of cheap plastic toys.
A thought flashed through Wen Nuan's mind: Mo's products are not without advantages in emerging markets, but they lack suitable promotion strategies.
She walked quickly to the stall, picked up the wooden bear and looked at it carefully.
The wood is warm and smooth, the carvings are fine, and every detail is handled just right.
She picked up a plastic toy from another stall. It was crudely made and had a pungent plastic smell.
In contrast, Mo's product advantages are obvious.
Wen Nuan asked the stall owner about the price of the wooden bear, and the stall owner nonchalantly quoted a number, which was twice as high as the domestic selling price!
She was delighted, as this showed that local consumers were not only concerned with price but were also willing to pay for high-quality products.
She asked several more customers, and they all praised the wooden bear, believing it to be safer, more durable, and more educational than plastic toys.
This discovery gave Wen Nuan a boost of confidence. She realized that Mo's products were not uncompetitive in emerging markets. The key was how to find the right entry point and tap into potential market demand.
She immediately contacted Mo Han and told him her discovery.
Mo Han was also very excited. He encouraged Wen Nuan to continue investigating in depth and find more valuable information.
"It seems our previous market research report had significant deviations," Wen Nuan said to Translator Sun. "We need to re-formulate our market strategy."
Translator Sun nodded, his eyes full of anticipation: "I believe Miss Wen will be able to find a breakthrough."
Wen Nuan smiled slightly, her eyes gleaming with confidence. "Let's work together."
As night fell, Wen Nuan returned to the hotel and carefully sorted out the information she had collected today.
She found that consumers in emerging markets have growing demands for environmental protection, health, education and other aspects, which is exactly where Mo's products have the advantage.
She began to rethink her market positioning and promotion strategies, and a bold idea gradually took shape.
The next morning, Wen Nuan prepared to meet the local dealer Wang.
She knew this would be a more difficult negotiation.
Dealer Wang, known for his shrewdness and demandingness, had always been skeptical of Mo's products.
Wen Nuan took a deep breath, sorted out the information, and stepped towards the unknown challenge.
On the way to Wang's dealer company, Wen Nuan received a call from Mo Han.
"Is everything going well?" Mo Han's voice was filled with concern.
"It's going well for now," Wen Nuan replied, "but the real challenge is yet to come."
"I believe in you," Mo Han's voice was gentle but firm. "Remember, no matter what difficulties you encounter, I will always be by your side."
My heart felt warm and a surge of strength flowed through my body.
She hung up the phone, her eyes full of determination.
When she arrived at dealer Wang's company, Wen Nuan was told that she would have to wait for a while.
She sat in the reception room, looking through the documents in her hands, silently rehearsing the negotiation strategy in her mind.
Suddenly, a commotion came from outside the door, and a sharp voice pierced the silence of the reception room: "What do you mean? Why did you make me wait so long?"
Wen Nuan looked up and saw a gorgeously dressed woman walking in aggressively, followed by a group of bodyguards.
The woman had heavy makeup on her face, her eyes were sharp, and she exuded an overbearing aura.
"Who is this..." Wen Nuan looked at the receptionist puzzledly.
The receptionist looked a little embarrassed and whispered, "This is...Distributor Wang's wife..."
Wen Nuan felt a chill in her heart, sensing that a new storm was about to come.
She put down the documents in her hand, stood up, and looked calmly at the woman walking towards her.
The woman walked up to Wen Nuan, looked her up and down, and asked arrogantly, "Are you the representative sent by the Mo family?"
Wen Nuan smiled faintly and replied calmly, "Hello, I'm Wen Nuan."
The woman sneered, "I heard that you are very capable and can make President Mo look at you differently. I want to see what you are capable of." As she said that, she sat down on the sofa opposite Wen Nuan, crossed her legs, and stared at Wen Nuan provocatively.
"Tell me, what are your conditions?"